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Celtics Legend Bill Russell Joins Lawsuit Against the NCAA

Of all the areas from which the NCAA is under attack, a law­suit accus­ing the orga­ni­za­tion from ben­e­fit­ing from the like­nesses and images of play­ers with­out com­pen­sat­ing them is maybe the most dan­ger­ous one.

And the suit is spot on. You can buy his­toric videos of NCAA hoops games, but the play­ers don’t ever see a dime. You can buy video games where the point guard for Nebraska seems incred­i­bly sim­i­lar to the actual point guard at Nebraska, but those play­ers never see a dime dur­ing or after college.

Now, Celtics leg­end Bill Rus­sell has joined the law­suit, reports Bloomberg.

Rus­sell, who led the Uni­ver­sity of San Fran­cisco to NCAA cham­pi­onships in 1955 and 1956, said in the com­plaint filed yes­ter­day in fed­eral court in Oak­land, Cal­i­for­nia, that the asso­ci­a­tion sells $ 150 videos of the team’s cham­pi­onship games. At least 54 video clips fea­tur­ing him are avail­able through the web­site of the NCAA’s for-profit busi­ness part­ner and pho­tos of him through an NCAA on-line photo store, accord­ing to the complaint…

Bill Rus­sell, one of the great­est NCAA, NBA and Olympic bas­ket­ball play­ers in his­tory, joins the law­suit brought by Ed O’Bannon alleg­ing that the NCAA has vio­lated fed­eral antitrust law by unlaw­fully fore­clos­ing for­mer Divi­sion I men’s bas­ket­ball and foot­ball play­ers from receiv­ing any com­pen­sa­tion related to the com­mer­cial use of their images and like­nesses,” Jon King, an attor­ney for the for­mer play­ers, said yes­ter­day in an e-mail.

For the record, both the NCAA and EA Sports (also named as a defen­dant) deny any wrongdoing.

I hope the NCAA gets what is com­ing to them.

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