Time for Title Sponsor Talks Again at BetLM

Time for Title Sponsor Talks Again

The NASCAR Sprint Cup Series could see its title spon­sor change once again. Sprint is in the eighth year of a ten year $ 750 Mil­lion con­tract. NASCAR and Sprint have started dis­cussing if/how/when to renew their agreement.

Nei­ther party is bring­ing as much to the table as they did in 2003.NASCAR rat­ings and atten­dance aren’t what they used to be and Sprint has posted 15 straight quar­ters of losses.It is not unrea­son­able to think that Sprint may not want to con­tinue to invest as heav­ily in NASCAR.

Win­ston was the title spon­sor from 1971 through 2003.NEXTEL took over with the start of the 2004 NASCAR sea­son and con­tin­ued until NEXTEL was pur­chased by Sprint who took over the nam­ing rights at the start of the 2008 season.Depending on what hap­pens with the nego­ti­a­tions we could see another name change as early as 2014.

Do all these name changes hurt the NASCAR brand?

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